Valeria standing in front of a blue Spite House in Washington DC.

I’m passionate about holistic brand experiences, user advocacy, design systems, and creating with inclusivity and accessibility in mind.

Most recently, I led digital creative at Happy Family Organics—devising strategy, look, feel, user experience, and execution for web, email, and other e-commerce touchpoints.

Before this, I was part of the digital team at Madewell, designing editorial shopping experiences and launching website features.

It’s nice to meet you.

I’m passionate about holistic brand experiences, user advocacy, design systems, and creating with inclusivity and accessibility in mind.

Valeria standing in front of a blue Spite House in Washington DC.

Most recently, I led digital creative at Happy Family Organics—devising strategy, look, feel, and user experience for web, email, and e-commerce, as well as consulted for shopper marketing, paid media, and social content.

Before this, I was part of the digital team at Madewell, designing editorial shopping experiences and launching website features.

It’s nice to meet you.

(In)frequently asked questions

Where can I find your resumé?

It’s right over here.

What do you do outside of design?

I'm likely working on home improvement projects, making excellent playlists, raising three unruly cats, planning for Halloween, learning French, sourcing weird secondhand housewares, enjoying baseball and hockey season, obsessing about music and movies and the music in movies, or treating Awards Season like it's the Super Bowl.

Tell me about your previous lives.

Before segueing to digital product design, I was the webmaster and project management lead for the communications department at a non-profit. Prior to that, I was heavily involved in music in various capacities—from consulting for music libraries, to working in sync licensing at music publishers and supervision agencies, to managing inventory and shipping at online music retailers. What can I say? I contain multitudes.

Do you do freelance or pro-bono projects?

Sometimes! Reach out and let’s chat about it.